When I was getting started as a cover designer, I used to turn to Zapfino reasonably often because of its elegant letter forms, and the EXTENSIVE glyph palette. Five years later, I tend to stay away from it because I started seeing it everywhere. Because it's a display font, it's instantly recognizable. Is it time for Apple to add a brand new calligraphic typeface/font to its programs as a substitute? Has Zapfino possibly been overused?
Deborah Norville yarn at JoAnn Fabric
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Sidewalk advertising sign for local lingerie store
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Display of Christmas party ware at Fred Meyer
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JoAnn Fabrics mailer
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Hummingbird Organics logo (from their website)
Bread wrapper from Fred Meyer bakery
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Premarin Vaginal Dryness Cream ad in Country Living magazine
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(p.s. you can make these photos bigger by clicking on them . . . but you probably knew that!)
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